Socially conscious retail/wholesale coffee roaster

Socially conscious retail/wholesale coffee roaster

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Idea Description

Vicare will be the only coffee location in Ann Arbor offering a traditional espresso menu, clover brewed coffee, and roasting in shop. Vicare will separate itself from competition through several unique marketing measures. Coffee for community-every month Vicare will work with a new not for profit in which one dollar from sales of every pound of retail bulk coffee will go to the designated not for profit. Since the not for profit organizations will also be promoting the program we will gain new customers every month. We will use a sustainable direct trade method for sourcing our coffees.

What will you do if you win $10,000 for this idea?

After winning the 10,000 we will launch the coffee roasting and wholesale sector of Vicare.

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