Gramstand - community tea cafe

March 2008

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Submitted by:

Citrusberryphoto_fifty

gramstand

Interests:
 
Location:
New York, NY 
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Idea Description

Originating as a small stand selling grams of tea, the Gramstand has grown into a tea cafe and art space, providing local East Villagers with a modern-day retreat that invites conversation, relaxation, and event rental space. We sell house-crafted, loose tea drinks to-stay or to-go.

The idea is to make fine, loose tea more casual and accessible. We hope to market our tea environments in a way that encourages community, arts, gathering, and studying.

What will you do if you win $10,000 for this idea?

With these funds, we plan to increase our menu options, renovate the store for more community gatherings, and enhance our website. Most notably for our customers, we plan on installing bifold front windows and new air conditioning for the summer. As well, we'd like to fix up the basement seating space a bit more.

Comments

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Comment by jesseg on 03/17/08 12:50 PM

jazz nights? citrus berry champanges? could it be a reality. love the gstand

Comment by GeorgiGirl on 03/17/08 01:39 PM

Front Windows!! In full support.

Comment by lbroffman on 03/17/08 02:42 PM

What a good idea...

Comment by hyramp on 03/17/08 03:10 PM

awesome

Comment by manda9099 on 03/17/08 04:14 PM

This would be good. I love Gramstand.

Comment by acceptthejourney on 03/17/08 04:42 PM

I started going to the Gramstand when it was at its first tiny location. I remember thinking how quirky the staff was. They continue to impress me with creativity and passion in the cafe.

Comment by xtine on 03/17/08 05:18 PM

i'm pretty much obsessed with everything gramstand. especially that pear tea.

Comment by ABrenna on 03/17/08 05:26 PM

I've been a loyal customer since they opened in their first, closet-sized location on Irving Place. Great tea, great atmosphere. One of my favorite places in NYC.

Comment by aunteka on 03/17/08 09:28 PM

Gramstand is a terrific place offering some delicious and unique beverages! Awesome atmosphere and cool art! Peace, Erika shutter-girl.com

Comment by tennis_kid on 03/17/08 09:34 PM

yay go gramstand!

Comment by bobbyjenwill on 03/17/08 11:07 PM

go gram!

Comment by kelscrawford on 03/18/08 09:22 AM

sending all my positive vibes from MT

Comment by NickHoward on 03/18/08 10:00 AM

I miss the crowds at Gramstand. The road tour is going well though! Rock on pidegons.

Comment by s_ystef on 03/18/08 10:45 AM

THE BEST TEA EVER! opening the windows and sidewalk seating would make a lovely setting for a summer afternoon iced tea date.

Comment by nizzles on 03/18/08 11:19 AM

my favorite place in the world.

Comment by msAnika on 03/18/08 11:33 AM

revolutionary...

Comment by inione on 03/18/08 06:47 PM

i AGREE, tea is healthy! i know how IMPORTANT social atmospheres are, with good vibes & friendly faces! i know you'll win on those two points, yet i must ask that your voters, vote to save lives, & when this happens...i will invest in your cup of tea of grams. This comment will prove the kindness i intend on sharing with a larger public than i possibly could if i only asked you to vote for the Life Float. Let us work together & see what kinds of crowds we can influence to drink, eat & share healthy. Your friend to the end & our new beginning. inione. Honesty is my first policy!

Comment by wained on 03/18/08 09:18 PM

just want to reiterate the comments made above. go tea!

Comment by Sammy_Jen on 03/18/08 10:54 PM

Good Luck Guys!

Comment by sandy_b on 03/18/08 11:21 PM

If you want to know a great idea blobb. It's the Gramstand's Agito. Genisus of a drink... with caramel. YUM.

Comment by voteForObama on 03/19/08 02:16 AM

My vote's in...

Comment by Dhunt on 03/19/08 09:15 AM

always rooting for you guys

Comment by Nexxorcist on 03/19/08 05:32 PM

GRAMSTAND 4 LYFE!! :)

Comment by Mumsy on 03/19/08 07:09 PM

I have been seen GRAMSTAND grow. Amazing. Love your Tea

Comment by tyrabanks on 03/19/08 09:08 PM

Tea for life! It's real! Changing the world, one cup at a time.

Comment by gkruger on 03/19/08 11:18 PM

yeah baby!!!!!

Comment by ebberaxe on 03/20/08 08:24 AM

Did you know... the steep their chai in cream or soy, with real tea and spices as opposed to those lame boxed concentrates.

Comment by amyrollo on 03/20/08 11:39 AM

Nina is hot.

Comment by dablan on 03/20/08 12:08 PM

go gramstand!!!! you guys always do such a great job. PS thanks for the best birthday party ever.

Comment by nicholsanddimes on 03/20/08 05:52 PM

cheers.

Comment by AndiBroffman on 03/21/08 07:35 AM

overseas support!!!! i miss the stand

Comment by gavinarita on 03/21/08 12:09 PM

gl

Comment by vincentcuz on 03/21/08 06:17 PM

I'd just like to show my support for this likeable concept. As you say on your website, "a modern day retreat." A much needed venue, especially in nyc--- a place I dislike.

Comment by tishonw on 03/21/08 09:18 PM

gramstand is in my blood. seriously, it is. I got checked out and the doctor said, "it looks like you have gramstand in your blood." great staff, great atmosphere, and all around great vibes.

Comment by slackeyHawaiian on 03/22/08 09:45 AM

Eh Bah.

Comment by karina on 03/22/08 10:13 AM

I, like, maybe kinda hope y'all win.

Comment by aviflombaum on 03/22/08 01:33 PM

Gramstand is awesome. It's a really great place that brings together people. Long live Gramstand!

Comment by mindpetals on 03/22/08 02:33 PM

Gramstand absolutely rocks! Been hosting Mind Petals Organization (mindpetals.org) gatherings for almost a year now and it just keeps on getting better. Gooooo!!! Gramstand!!!!!

Comment by mindpetals on 03/22/08 02:34 PM

yes, Nina is a hotty!!!

Comment by mindpetals on 03/22/08 02:35 PM

Tea is AMAZING!! Tea is an experience. Get with the TEA revolution baby!!!

Comment by mindpetals on 03/22/08 02:36 PM

Nina, will you marry me?

Comment by dangdang81 on 03/24/08 08:09 AM

Good luck. Yada. Yada.

Comment by oreo on 03/24/08 11:05 AM

I'm all for your improvement ideas for Gramstand. Can't wait to enjoy my cup of tea. I hope and pray you win.

Comment by biglumpia on 03/24/08 05:15 PM

palarin ka sana

Comment by charlenemendez on 03/25/08 06:37 AM

Great idea, I am from the Caribbean region, in the Caribbean we have a British influence and as such we love tea. It will be nice to market to the Caribbean. Charlene

Comment by swathi on 03/25/08 09:21 AM

Mango teaccinos! Gramstand our favorite hangout, it's like hanging out in a friend's basement (but much larger and cozier at the same time). And Josh is awesome! Thanks for putting up with us :)

Comment by JokerSmile on 03/25/08 10:33 AM

This log-in stuff is not my cup of tea, but shawn got through it for you as always. :)

Comment by likeits1999 on 03/25/08 10:46 AM

let's party...

Comment by nbuencamino on 03/25/08 05:30 PM

love the gstand. keep it going.

Comment by NYUTennis on 03/26/08 02:45 PM

You put the tea in team. hardy har har.

Comment by RobertoBarksALot on 03/26/08 02:53 PM

woof woof!

Comment by Krasnoff on 03/26/08 03:36 PM

Great staff and a perfect place to sit and relax and get some work done in a calm environment. Great job!

Comment by kaaate on 03/26/08 05:03 PM

you won over my hardened, coffee drinking heart, you little gramstand devil, you. it must be love!!

Comment by grandfolk on 03/26/08 08:27 PM

Sounds like it's a magic place. We need better tea (and coffee) shops in my area.

Comment by iamramaraju on 03/27/08 03:24 PM

I will eat you out of cupcakes and pumkin muffins. Mark my word.

Comment by amyrollo on 03/28/08 09:36 AM

I know what the store needs. Some photography by Amy Rollo on the walls!!! I'll be in soon with prints... =)

Comment by adelle on 03/28/08 09:55 AM

The gramstand is way better than The Planet!

Comment by kolbyloft on 03/28/08 10:02 AM

goodbye starbucks hello gramstand

Comment by bettyman on 03/28/08 11:06 AM

i LOVE THIS PLACE!

Comment by snowboardboy on 03/28/08 11:26 AM

hot staff. **** staff.

Comment by snowboardboy on 03/28/08 11:26 AM

hot staff. **** staff.

Comment by jabberwocky on 03/28/08 11:49 AM

i love the idea of open windows in the summer. outside without being outside. brilliants.

Comment by hotmuffin on 03/28/08 09:49 PM

Ask her to heat up the pumkin muffin with butter. It's delicious, Seriously.

Comment by legoTruck on 03/29/08 10:17 AM

When ask what I, myself, like about the concept is the little things like the fact that they carry legos.

Comment by jerjerpilot on 03/29/08 04:24 PM

we're rooting for you!!!

Comment by rodnelljacskon00 on 03/29/08 04:46 PM

hope you guys win! you deserve this. great cafe.

Comment by booger on 03/29/08 06:21 PM

what a way to go! good luck, rich!

Comment by camaliglaw on 03/29/08 08:06 PM

make sure you prepare the tea singing Frank Sinatra's "My Way" Goodluck Gcafe'

Comment by camaliglaw on 03/29/08 08:06 PM

make sure you prepare the tea singing Frank Sinatra's "My Way" Goodluck Gcafe'

Comment by camaliglaw on 03/29/08 08:06 PM

make sure you prepare the tea singing Frank Sinatra's "My Way" Goodluck Gcafe'

Comment by camaliglaw on 03/29/08 08:06 PM

make sure you prepare the tea singing Frank Sinatra's "My Way" Goodluck Gcafe'

Comment by camaliglaw on 03/29/08 08:06 PM

make sure you prepare the tea singing Frank Sinatra's "My Way" Goodluck Gcafe'

Comment by agenala01 on 03/29/08 09:34 PM

Great offerings for a late night crowd

Comment by rickystricky on 03/29/08 11:34 PM

I love the stand!

Comment by wildlily324 on 03/29/08 11:41 PM

the concept behind this place is very innovative. it has become a great place to get a drink and hang out.

Comment by mowsjess on 03/30/08 12:52 AM

tea is fantastic. downstairs couch is amazing...

Comment by juwj on 03/30/08 04:02 PM

The Gramstand is a place where every one knows your name, like Cheers, except Sam Malone is played by Jake Broffman instead of Ted Danson.

Comment by MissMamaLlama on 03/30/08 06:16 PM

Wish I lived in New York so I could visit Gramstand. As an East Coast transplant, I often consider moving to New York for just such great community places. Arts and great people. ta-da !!! alcohol free is terrific ! I'm checking out the web site. best to Gramstand.

Comment by calvinsharp on 03/31/08 12:44 AM

Now I hope I didn't miss the deadline because I want my vote to count. Good luck ya here.

Comment by LessEverything on 03/31/08 09:58 AM

Love this idea, I would move to NYC for it ;)

Comment by burnsie on 03/31/08 10:14 AM

I love you guys - great idea, great food, great place, great people - Go Gramstand!!

Comment by francie on 03/31/08 10:52 AM

The teas and cupcakes are wonderful, and I love the art - Richard, Josh and all the staff are fabulous!!

Comment by thumper13 on 03/31/08 03:17 PM

Oh god. the deadline's so soon...

Comment by rangel2679 on 03/31/08 10:24 PM

i could use a green tea agito right now...2 splendas....hits the spot.

Comment by ella139 on 03/31/08 11:48 PM

who are these two kids being mean??

Comment by wergonnawin214 on 04/01/08 12:01 AM

i love you gramstand.

Questions I need advice on

Q1.
How do we attract a social, late night (after 10pm) crowd without a liquor license? Respond

Click here to give general advice

Advice

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Show advice for
Advice given by killaleaf 
03.18.08 | 09:34 AM

I'm sitting drink a fine cup right now.

1

Advice given by buddahSims 
03.18.08 | 12:34 PM

Kava Root.

0

Advice given by largesoychai 
03.18.08 | 11:30 PM

stay open later. i would be there right now buying a large soy chai, light on the sugar

2

Advice given by phudak 
03.19.08 | 04:52 PM

There are many people out there who don't need liquor to have a good time. What I think you should do is profile the people you want to have there. Or figure out the profile of people who don't need liquor to socialize and find out what they'd like to have at the cafe.

I would try to setup some kind of partnership with meetup.com where you can be listed as a suggested meeting place.

Try appealing to people who aren't allowed to drink yet, the under 21 crowd. It's always tough for them to find social things to do in the city at 10pm.

4

Advice given by HannaLK 
03.19.08 | 06:21 PM

I say market to Mormons.

2

Advice given by gr8whitewayluvr 
03.20.08 | 09:10 AM

definitely Kava root.

this place rocks.

0

Advice given by grandfolk 
03.21.08 | 10:20 PM

From what I hear, there is a lack of non-alcoholic nightlife options in your area. Advertise that you're a place for late nate studies, reading, and conversing. Tea is a nighttime beverage as well.

0

Advice given by davidhurst 
03.22.08 | 02:33 PM

Upgrade the food options, but don't make them silly, offer some sort of "mixer theme" and get people from the neighborhood to buy into the ideas. Allow people to host "parties" and have them do all the work for you (minus providing the space and tea for purchase."

0

Advice given by Nexxorcist 
03.22.08 | 03:27 PM

Diversify your bonds.

0

Advice given by erinpartridge 
03.22.08 | 05:27 PM

Poetry--contact established poetry collectives with a loyal following. Meetups of various organizations--they come for the meeting, they fall in love with the cafe.

0

Advice given by omydarlin 
03.22.08 | 09:52 PM

Open later. Advertise to nearby college communities (NYU, New School) via college newspapers, flyers, or social networking sites

0

Advice given by tcthomas 
03.23.08 | 09:45 AM

- acoustic late-night music for start-up bands, from 1am-2am only - they invite their friends and play for free, or small fee to get noticed
- art sales only offered from 12am-1am in the morning, by local start-up artists (or start them at 10pm, and as they get popular, move back their time slots to attract people later)
- host local groups, so they have the space for meetings for free, if they buy food/tea
- sponsor AA meetings

0