Teach America Spanish Initiative

Teach America Spanish Initiative

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Idea Description

Spanish is now an essential language in America, regardless of the political sides people take. Lessons are great, but only real world practice works long term. Many beginners feel embarrassed trying their Spanish at restaurants, etc. TASI is a way to ask Spanish-speaking individuals to help those learning Spanish to practice. This will be done through lapel pins. Individuals who are learning Spanish wear a TASI pin that says, "Learning." When Spanish-speaking individuals see the pin, they offer to help and a mini-practice session begins. Spanish speaking individuals wear "Teaching" pins, so learners can ask for practice help.

What will you do if you win $10,000 for this idea?

As a non-profit national initiative, this would need to be publicized heavily. We’ll first contact Hispanic-American celebrities to seek endorsements. With a celebrity to help, the next step is to build the publicity machine. The $10k would go towards expenses, plus hiring a public relations firm to help convince television networks, radio networks, etc., to provide free spots promoting TASI. Additional funds can be raised from individuals and corporations (McDonald’s?). Finally, pins will need to be produced and sold online for as cheap as possible so people can begin the program as both learners and teachers.

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