October 2007 Press Release

announced October's ideablob.com $10,000 monthly contest winner for the best business idea, as voted

on by the ideablob community. Tom Krieglstein, 27, of Chicago, IL received the most votes for his idea to

develop freshman orientation software that integrates with popular online social networks to match

college students with other students, groups and courses.

Krieglstein is co-founder of Swift Kick, a Chicago-based education company whose mission is to increase

student engagement through leadership, technology and community. He plans on using the $10,000

prize from ideablob.com to pay for hosting fees so his freshman orientation software, called Red Rover,

can be offered to schools at no cost.

Ideablob.com is an active community where participants submit business ideas as well as advise and

vote on them. Advanta, one of the nation's largest credit card issuers (through Advanta Bank Corp.) in the

small business market, awards a $10,000 monthly prize to the best idea, as determined by the voting.

"We are thrilled to award our first monthly prize to Tom Krieglstein of Swift Kick," said Ami Kassar,

Advanta's Chief Innovation Officer. "Tom is a great example of an entrepreneur who is utilizing the

ideablob platform to grow and promote his existing business, and take it to the next level."

"It's rewarding to know that the people Red Rover will help the most - students on social networking

websites - were our biggest contest supporters," said Krieglstein. "The powerful effect that social

networking sites could have on education is amazing, and we plan to unleash that power through Red

Rover."

The eight finalists who will compete for November's $10,000 contest prize will be announced on

ideablob.com on November 22, and the ideablob community will have approximately one week to vote for

November's best business idea. For information about past finalists and their ideas, please visit

www.ideablob.com.

There is no purchase necessary to enter the ideablob.com contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on

3/31/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state

of residence at the time of entry. Void where prohibited. Official Rules are available online at www.ideablob.com. Sponsored by

Advanta Bank Corp, PO Box 30715, Salt Lake City, UT 84130-0715.

Advanta is one of the nation's largest credit card issuers (through Advanta Bank Corp.) in the small

business market today. Advanta's exclusive focus on this market, as well as its size, experience and

commitment to developing meaningful product offerings and a high level of service tailored to the needs

of small businesses, differentiate the company from other issuers. Founded in 1951, Advanta has long

been an innovator in developing and introducing many of the marketing techniques that are common in

the financial services industry today. Learn more about Advanta at www.advanta.com.

Advanta Corp.

David M. Goodman

Director, Communications

215-444-5073

dgoodman@advanta.com

Allison Clark

ideablob Public Relations

847-921-7417

allison@inktankpr.com

Amy B. Holderer

Vice President, Investor Relations

215-444-5335

aholderer@advanta.com