Kathleen Fasanella

What:        Kathleen Fasanella is a fashion guru who’s currently serving as ideablob.com’s featured guest advisor for the week of May 26, 2008.

Ideablob.com is a vibrant and active community where small business owners and entrepreneurs are sharing business ideas in exchange for feedback, advice and votes from the community. Advanta, one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best eligible idea, as determined by the votes of the ideablob community. To date, Advanta has paid out prize money to contest winners from Chicago, Philadelphia, New York, Boston and State College, PA.

Who:         Kathleen Fasanella has worked in the apparel industry for 27 years. She wrote The Entrepreneur’s Guide to Sewn Product Manufacturing, and according to Fasanella, her blog – www.fashion-incubator.com – is the most heavily trafficked B2B blog in the fashion industry.

Why:          As a featured guest advisor on ideablob.com, Fasanella is offering her extensive background and experience to small business owners and entrepreneurs.

                  Having Fasanella as a guest advisor provides business owners and entrepreneurs with a unique opportunity to pose serious business questions to a seasoned professional. And it’s just one example of the innovative ways that ideablob and Advanta are helping small business owners and entrepreneurs realize their dreams.

Where:      www.ideablob.com

When:       The week of May 26, 2008

Contact:   David Goodman                                      Jennifer Sherlock

                  Vice President, Communications             PR Manager

                  Advanta                                                   Advanta

                  215-444-5073                                         215-444-5592

                  dgoodman@advanta.com                       jsherlock@advanta.com

There is no purchase necessary to enter the ideablob.com contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on 9/30/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state of residence at the time of entry. Void where prohibited. Official Rules are available online at www.ideablob.com. Sponsored by Advanta Bank Corp., PO Box 30715, Salt Lake City, UT 84130-0715. Ideablob and ideablob.com are registered service marks of Advanta Bank Corp.