Ridgely Evers

Ridgely Evers Featured as
ideablob.com Guest Advisor

What:         Ridgely Evers, the Chairman and Founder of NetBooks (www.NetBooks.com), a business management system specifically designed for small businesses, is serving as ideablob.com’s featured guest advisor for the week of June 23, 2008.

Ideablob.com is a vibrant and active community where small business owners and entrepreneurs are sharing business ideas in exchange for feedback, advice and votes from the community. Advanta, one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best eligible idea, as determined by the votes of the ideablob community.

Who:         Evers has been CEO of several technology startups, including Exactly Vertical, a supply-chain automation for small business, and nCircle, an Internet network security company.  His expertise spans a broad range of issues facing online companies and emerging startups.

                  Evers bought his first computer in 1967, and later started his first business in the early 1970s. In 1990 he founded DaVero Sonoma (www.DaVero.com), a producer of extra virgin olive oils, wines, and other artisan food products, which he and his wife Colleen McGlynn still operate.

Where:      www.ideablob.com

When:       The week of June 23, 2008

Why:         This week Evers will be available to provide expert consulting on topics such as innovative ways to finance, expand and market small companies.

                  This is a unique opportunity for business owners and entrepreneurs to pose serious business questions to a seasoned professional. It’s just one example of the innovative ways that ideablob and Advanta are helping small business owners and entrepreneurs realize their dreams.

Contact:   David Goodman                                                     Jennifer Sherlock

                  Vice President, Communications                            PR Manager

                  Advanta                                                                  Advanta

                  215-444-5073                                                        215-444-5592

                  dgoodman@advanta.com                                       jsherlock@advanta.com

There is no purchase necessary to enter the ideablob.com contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on 9/30/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state of residence at the time of entry. Void where prohibited. Official Rules are available online at www.ideablob.com. Sponsored by Advanta Bank Corp., PO Box 30715, Salt Lake City, UT 84130-0715. Ideablob and ideablob.com are registered service marks of Advanta Bank Corp.