Diane MacEachern

Diane MacEachern Featured as ideablob.com Guest Advisor 

What:          Diane MacEachern, the founder and president of Big Green Purse, is serving as ideablob.com’s featured guest advisor for the week of June 30, 2008.

MacEachern is an expert on how to use the marketplace to protect the environment.  Her new book, “Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World,” helps consumers choose what to buy in order to influence manufacturers to go green. 

Ideablob.com is a vibrant and active community where small business owners and entrepreneurs are sharing business ideas in exchange for feedback, advice and votes from the community.

Advanta, one of the nation’s largest credit card issuers (through Advanta Bank Corp.) in the small business market, awards a $10,000 monthly prize to the best eligible idea, as determined by the votes of the ideablob community.

Who:         A best selling author and award-winning entrepreneur, MacEachern specializes in teaching the public--and especially women entrepreneurs--to take actions that will make a difference through her books, articles and speeches. She also helps environmental organizations engage more women as members, activists and donors.

                  MacEachern also teaches manufacturers how to be green so they can engage consumers looking for environmentally-friendly products.

                  She is currently working to organize one million women to redirect $1,000 they would otherwise use on everyday purchases and instead use it for products and services that offer the greatest environmental benefit.            

Where:      www.ideablob.com

When:       The week of June 30, 2008 

Why:         This week MacEachern will be available to provide expert consulting for businesses that face environmental issues. 

                  This is a great opportunity for business owners and entrepreneurs to pose serious business questions to a seasoned professional. It’s just one example of the innovative ways that ideablob and Advanta are helping small business owners and entrepreneurs realize their dreams.

Contact:   David Goodman                                  Jennifer Sherlock

                  Vice President, Communications         PR Manager

                  Advanta                                               Advanta

                  215-444-5073                                     215-444-5592

                  dgoodman@advanta.com                   jsherlock@advanta.com

There is no purchase necessary to enter the ideablob.com contest. Contest began on 9/24/07 at 12:00:00 am CT and ends on 9/30/08 at 11:59:59 pm CT. Open to legal residents of the 50 U.S. states and D.C. who are of the legal age of majority in their state of residence at the time of entry. Void where prohibited. Official Rules are available online at www.ideablob.com. Sponsored by Advanta Bank Corp., PO Box 30715, Salt Lake City, UT 84130-0715. Ideablob and ideablob.com are registered service marks of Advanta Bank Corp.