Small Business Utility Infielder: starting, financing, growing, marketing, technolgy, transitions, etc.

Ridgely is the Chairman and Founder of NetBooks (www.NetBooks.com), a complete business management system designed specifically for small businesses. Back in 1988, he was the guy behind QuickBooks, which was actually his fourth accounting package. Since Intuit he has been CEO of several technology startups, including Exactly Vertical, a pioneer in supply-chain automation for small business, and nCircle, one of the leading companies in internet network security. He got his first comput …view more r in 1967 and started his first business in the early 1970s. In 1990 he founded DaVero Sonoma (www.DaVero.com), which he and his wife Colleen McGlynn have built into a premier producer of extra virgin olive oils, wines, and other artisan food products. Along the way, he's advised countless small business owners in a wide variety of industries. He earned a BA, with distinction, in International Relations from Stanford University, and an MBA from the Stanford Graduate School of Business.

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